CLIENT NEWSLETTER 2026 QUARTER 1

Message from the CEO

Dear Valued Customers,
As we move through the first quarter of 2026, I find myself
reflecting not just on what we have achieved, but on how we
have chosen to achieve it.
2025 was a year of discipline, resilience, and meaningful
progress. It was a year in which we stayed focused on what
matters most: serving you better, protecting your future, and
building a stronger business that remains relevant in the
moments that matter.

Throughout the year, we continued to simplify how you access
our services, improve how quickly we respond, and deepen
our presence in the communities we serve. We embraced
innovation, strengthened our people, and stayed committed
to delivering financial security with clarity and care.
But what stays with me most are not only the milestones. It is
the stories behind them. Stories of customers who found relief
because they had planned ahead. Stories of families who were
able to face uncertainty with confidence because they were
protected. Stories of individuals taking steps today that will
shape a stronger tomorrow.
As we begin 2026, our direction is clear. We will continue to
focus on disciplined execution, purposeful innovation, and
customer-centered service. We will keep building solutions that
fit into everyday life, support long-term financial wellbeing,
and make life and health insurance more accessible to more
Ugandans.
On behalf of the entire Prudential Uganda team, thank you
for your trust, your partnership, and the opportunity to walk
this journey with you. We look forward to building the future
together, one step, one decision, and one promise at a time.
Wishing you and your loved ones a strong and prosperous
year ahead.

Warm regards,
Tetteh Ayitevie
CEO, Prudential Assurance Uganda

Keeping Your Policy in Force: Why It Matters.

Life rarely sends a warning before it changes course. Missed payments may feel small in the moment, but when it causes a policy to lapse, the effect can be much bigger than expected.

Your life insurance policy is more than a document. It is
a promise built over time. It protects the people you love,
supports long-term goals, and provides peace of mind when
life becomes uncertain. That protection only works when the
policy remains active. What happens when a policy lapses? Simply put, coverage stops because premiums have not been paid. When that
happens, the safety net you worked hard to put in place may no longer be there when you need it most.

The risks are real. A lapsed policy can mean loss of protection for your beneficiaries, interruption to long-term financial planning, and added costs if you later need to reinstate the policy. In some cases, reinstatement may require backdated premiums or a fresh medical assessment.

We understand that life gets busy and financial commitments compete for attention. That is why Prudential Uganda continues to support customers with reminders, flexible payment options, and easier ways to pay. The goal is simple: to help you keep your cover intact, because your future and your family’s future deserve continuity, not interruption.

Staying current on your premiums is one of the most important ways to keep your promise to those who matter most.

What Happens When a Policy Lapses?
A lapse occurs when your life insurance policy becomes inactive due to unpaid premiums. This means your coverage stops, and the benefits intended for your loved ones are no longer guaranteed.

The Risks of a Lapsed Policy
• Loss of protection: Your beneficiaries may not receive the financial support they need
• Reinstatement costs: You may need to pay backdated premiums or undergo medical assessments

How We Can Help
We provide flexible payment options and reminders to keep you on track.